In an interconnected world, confronted by major environmental and social challenges, companies have a crucial role in the transition towards a fairer and more sustainable economy. Their influence and impact on the environment and society are significant. By acknowledging this responsibility, companies can contribute effectively to resolve global problems such as climate change, poverty, social inequality, and more. However, this role cannot be fulfilled unilaterally. The complex geopolitical context influences operations and decision making. Factors such as government policies, international relations, commercial legislation, and geopolitical tensions can significantly impact how companies operate on a global scale. In this new context, companies must reflect on how to reconcile their commercial interests with their ethical and social values. Achieving maximum profits can no longer be their only concern. They must consider the social and environmental impact of their activities. Corporate Social Responsibility (CSR) is increasingly important. Companies must commit to more sustainable and responsible practices.