If companies are at least partially responsible today for many of the serious problems affecting our societies, they also have the power to solve them better than anyone else.
By changing their practices and their offer of products or services, of course, but also by modifying their economic model to make it more virtuous, by mobilizing their marketing to change culture, social norms and behaviours, and more fundamentally, by assuming, or even claiming, this role with an ambitious raison d’être.
In the context of the development of the B Corp movement, the promulgation of the Covenant law and the declarations of the head of Black Rock, the time has come for this revolution!