The current crisis reminds us of the crucial role that private sector plays in helping us to overcome it. This means recognising the damage that companies can cause to people and the planet and implementing the necessary measures to reduce it. In fact, research and development of new and innovative models are crucial so that future generations could live in a better world.

What is the role of a major group in the development of its territories? Why should companies adopt a strategic approach and align their priorities with SDGs to achieve a positive impact? We need to work together (governments, private sector, NGOs, universities, citizens) to create resilient societies and territories. How to develop a culture of resilience to achieve disaster prevention and reduction?

Martha Herrera, CEMEX World CSR Director, will enlighten us on theses subjects.