How do multinationals get involved in the development of their regions and cities of implantation? The territorial anchorage of multinationals fuel the debate on their role in dealing with major world challenges, while at the same time contributing to the social and economic development of the regions and cities in which they are located.
The challenge, above and beyond charity and philanthropy in supporting local projects, is to better integrate local concerns into an actual strategy and source of development for the business, in partnership with stakeholders.
Multinationals are facing a double challenge: to develop locally instead of globally, taking into account local circumstances, and supporting valid and sustainable entrepreneurial projects within the regions and the cities.