The Economy for the Common Good (ECG) works towards an economic system which places the Common Good at the center of all economic activity and involves municipalities, businesses, schools and families. What is ECG about and why do business leaders decide to be part of this initiative? How do they implement ECG in their business operations? This session will discuss the challenges, opportunities and outcomes of adopting an ECG approach at a local or regional level. It will explore the added value of the ECG approach in addition to other reporting initiatives and CSR standards.