Speaker Benoit DOITHIER
CEO of Antica Erboristeria SpA, a company specialized in ammonia-free hair colour currently operating in over 40 countries. Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring accurate information at each stage of the cycle.
In 2012 Antica Erboristeria was purchased by the French family group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company’s flagship brand. In 2017 Antica Erboristeria became a Società Benefit because shares these core beliefs and have decided to integrate them in the company’s growth and development process: commitment in a transparent company management and as principal goal, is not only to satisfy shareholders but also to be responsible to the community and the planet.
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