Speaker Kaj TÖRÖK
What if the burger you are holding in your hands were actually good for the planet? This is the challenge launched by a Swedish fast food chain, Max Burgers, on June 14 2018, on the occasion of its 50th anniversary with its "climate positive" burger.
It is no secret that beef production is very fossil fuel-intensive and accounts for more than 10% of all greenhouse gas emissions from human activities.
While Max Burgers was already offsetting some of its emissions by planting trees in Africa, the company now plans to plant enough trees to offset 110% of the emissions from his red meat sales. This compensation inludes all emissions due to the production process of its meat, but also less direct emissions such as the ones due to the travel of its customers and employees.
It is no longer about achieving the climate neutrality of their activity but about going beyond it in order to have a positive impact on the planet.
In addition to this flagship action, Max Burgers has also added plant-based products to its menu, with the goal of achieving the sale of one in two vegetarian meals by 2022. The Swedish company has also been operating entirely on wind energy since 2008.
Come hear Kaj TÖRÖK, Chief Sustainability Officer at Max Burgers, at the Climate conference!
"We believe that climate positive is the new goal for every brand committed to climate action. And, if a burger company can do it, then so can you." — Kaj TÖRÖK
- Office :
- Chief Sustainability Officer
- Organization :
- Max Burgers
- Country :