Partners News

BrandsEye: Understanding Social Medias, Understanding the Demand

31A – How Technology Can Be Used to Encourage Stakeholders to Change the World?

 

Jean Pierre Kloppers is a robotic engineer and the director of BrandsEye group, the most efficient opinion mining business in the world. In 2016, BrandsEye predicted the election of Donald Trump and the result of the Brexit.

 

How would you define BrandsEye?

Brands Eye tracks social media to help companies understand the demand of customers. Our goal is to medicate the risk, improve people’s buying, reduce people leaving and improve the customer services that companies offer to clients.

 

© Maxime Dufour Photographies

 

Do you believe that your technology is a good tool to build a better society?

Yes, I do. My technology is helping to reduce frustration because, by listening to what people are saying in social medias, you are able to understand what they want and thereby, to bring up an appropriate answer to their problem.

 

Do you believe social medias help improve the society?

The core of social medias existence is to give people a voice. As long as people keep speaking about their experiences, and as long as they are people who really want to listen to each other and not manipulate. Then, social media enable change in society. However, when people start to control and manipulate each other, that’s when they stop sharing their opinions. It’s been true for hundreds of years.

 

To whom do you sell the information you get from social medias?

Most of our clients are in the big B2C’s base: banks, cellphone companies, energy companies, insurance. All our customers are in the corporate business. So, we don’t do any political work. We do have public clients like the Cap Town city but again, it’s the same thing, we focus on understanding the services deliveries issues with social medias. But it is a customer service before all.

 

Matteo DARNET

Success Beyond Numbers

23A – Positive Impact Finance: the Power of Money to Boost the Responsible Economy

 

© Maxime Dufour Photographies

“What is the key success behind the six trillion Black Rock company of Larry Fink?” asked Leor Rotchild, executive director of CBSR Canada. Is it about finance, marketing or management? Rotchild reveals that focusing on the purpose of business’s actions is necessary. In other words: you have to explicit the value of your work or you won’t last.

How can the financial industry really become a leader in the area of impact investing? Banks have to show that this is profitable. When times are tough, economic actors want to make sure they are investing properly, and to do so, they will invest in the leaders thinking long term. One of them is Raoult Gufflet, general director of Mauritius Commercial Bank, which advocates that there is room for finance to do good. As there are 1.2 million inhabitants in Mauritius and MCB adds up 1 million bank accounts in the territory, he takes responsibility to “build a better Mauritius” by encouraging clients to adopt its positive impact philosophy. In concrete terms, MCB prioritizes the well being of individuals and collectives (through education, gender equality, well being of workers, etc.), a local economy and a protection of the environment. Their introduction of a new debit card with recycling materials illustrates this engagement.

 

 

Assuming that the world has come to its limits, pushes the financial industry to accelerate the field of sustainability investment as much as possible and come up with very radical changes. According to Patrick Odier from Lombard Odier, financial industry and mostly banks must act as asset educators, by making sure investors drive capital into the right direction: “To invest efficiently, you have to invest correctly, and that is not an easy thing to do.” In order to invest correctly, investors actions must align with the Environmental, social and corporate governance issues (ESGs) such as climate change, sustainability, human welfare, employee compensation... These criteria help measure the sustainability of an investment or business action. Patrick Odier is convinced that success is guaranteed if investors incorporate these issues into their investment decision-making and ownership practices.

There is a popular belief that all bank managers care about is numbers. It might have been true for a day but with the urgency of the situation, the finance world can no longer act as if success is only about profit. This new era of impact investment has to be considered as a giant opportunity to transform the financial world.

This is a win-win situation : banks give back trust to consumers and investors by adopting a young, green and virtuous business as well as encouraging new solutions.

 

Clotilde AVENEL
@clotildavenel

Hackaveret: Guiding Social Entrepreneurs Toward Social Changes

14A – The Power of Startups to Change the World: How Companies Self-disrupt Their Model

 

Gili Swary has been the director of Hackaveret for 3 years, a platform of guidance, support and networking for social entrepreneurs. Beforehand, she had developed a project for person with motor disabilities called “Go Ahead” along with Israelis startup.

© Maxime Dufour Photographies

 

How would you define Hackaveret?

We are a non-profitable organization; we take no acuity from our entrepreneurs. All of services and content are free of charges. I would say that I am part of the ecosystem around the entrepreneurs that supports them. And our goal is to help them reach scale.

 

What are the specificities of Hackaveret compared to a regular consulting firm?

Well, in Hackaveret, we are looking for 3 things:

1. We are looking for enterprises that have a social core. It means that they help vulnerable populations, or they help reduce social gaps.

2. They must be innovative. They are either suggesting a model that is new to existing problems or they provide a solution to problems that simply do not exist today.

3. We must recognize their potential to scale: we don’t want the enterprise to be placed in niche. We really want them to reach scale, and to deliver their services and product everywhere in the country.

We help enterprises that are both technological and non-technological. We help either single entrepreneur or teams of entrepreneurs whether they work for profit or not. Those informations are not relevant for Hackaveret if the three pillars (social core, innovation and a potential to scale) are respected.

 

What made you want to devote yourself to a socially oriented organization?

I personally think that I have the best job in the world because I get to work with people that are changing society. I think it is an exciting era and individual can really design and help shape the way society looks. If I can be the facilitator of that movement, I am more than happy.

 

Matteo DARNET

Sweden’s Favorite Burgers for the People and the Nature!

13A – Climate: Managerial Courage to Tackle Environmental Issues

 

Face to face with Kaj Török

© Maxime Dufour Photographies

Founded in 1968, Max Burgers is the world’s first climate-positive fast food chain. For 14 years in a row Max has been chosen as the most popular burger chain in Sweden. The reason is quality and taste. In fact, in 1991 it was the first burger chain to outcompete the giant McDonald’s in its home country. Kaj Török is the CRO (Chief Reputation Officer) and CSO (Chief Sustainability Officer) of Max Burgers since 2016. He also presented himself as a caring father very concerned for his children’s future.

During his intervention, Kaj described the way his company managed to become climate-positive. The first important step is to look in detail into its production methods and measure its consumption. That will allow the company to firstly reduce its consumption and then later establish methods to give back more to nature than it has taken from it. This way, Max Burgers became a 110% climate-positive company and it only costed them 0.4% of its total turnover. After the inspiring keynote he gave us, Mr. Török took some time to answer several of my questions in an interview.

 

 

What motivated you to work in the fastfood and burger industry?

I was an advisor for Max Burgers for 10 years before entering the company. I truly supported their values and carried them. I felt like I could have a real impact on our world. 

 

You proved that it is possible to be climate-positive, Max Burgers did it. Do you believe that today’s biggest companies can also successfully adopt this model?

I am absolutely convinced that all companies, including the most major ones can do it and they will do it sooner or later. The Paris Agreements are all about this and all businesses should feel concerned and take action now. We shouldn’t wait 2050 to act, important steps are to be taken as soon as possible. 

Companies are the best structures to find and create solutions in our societies. 

 

You have now been very big in Sweden for several decades. Is it in your plans to expand your burger chain model throughout the world?

Of course Max Burgers, as any company, must be ambitious. I would ideally want Max to be the world’s best burger chain. Not the biggest one, but the best one. Quality and innovation is what we want to build ourselves a name on. 

Max Burgers is currently expanding in Denmark and Poland, and I hope to soon be able to say we opened a franchise in France!

 

Max Burgers achieved a fantastic goal by becoming climate-positive (110%), but will the company push its model even further and go beyond 110?

As a climate-positive business, it is tough to be fully satisfied and decide to stop. We aren’t finished trying to find and develop new ways to be climate-positive. Today Max contributes by planting trees but we might find better alternative ways tomorrow.

Even though our company runs on burgers (meat), there will be less meat consumption in the future for the profit of higher quality and more eco-friendly beef.

Our priority is now to try and introduce the taste of plants to our clients and try to show that veggie burgers can be as tasty and delicious as beef-based burgers. We want to contribute to the very needed transition in our eating habits.

If Max Burgers managed to do it, why couldn’t other companies do it as well?

 

Logan GUM
@GumLogan

Dale Dougherty: Makers Make Society

11A – Opening Plenary of the 13th Edition: EGO IMPERIUM, I Have the Power to Change the World

 

Dale Dougherty is the founder of Make: Community, Maker Faire and Make: Magazine. He is himself a typical figure of the makers: he “grows his own food”, “likes to cook” and “makes wine and beer”.

For Dale Dougherty, “we are all makers”. Makers are people who create tangible things. Their innovative spirit is limitless. Makers’ attitude is guided by passion and curiosity: they create things because they feel excited about it, not because of lucrative interest.

© Maxime Dufour Photographies

In that sense, makers are grown-ups who have kept their childish spirit. Their toys are no longer dolls or cars but tools, materials and new technologies. Instead of sandboxes, makers play in fab labs or workshops. As Dale Dougherty puts it: “Makers live in a world of their own making.” He illustrated his statement with the example of Damon McMillan, a family man who challenged himself to build a solar and autonomous boat. It took him 30 months but eventually, the boat sailed from California to Hawaii. This technology cannot be compared to Bertrand Piccard’s autonomous plane, but McMillan had no practical and monetary support.

Projects such as McMillan’s autonomous boat are presented in Maker Faires. Two hundred Maker Faires take place across the globe in cities like New York, San Francisco or Paris. Those events are a way for the public to discover new creations and feel inspired and amazed. 

Indeed, makers' creation are much more than just tangible objects. They represent the capability for makers to bring changes in their community. Dale Dougherty stated: “Maker movement is intended to empower people to do things and when they do so, they have an influence on themselves and on the world around them. They may not realize it, but they create culture around them.” Not only do makers make valuable creations but they also make society.

 

Therefore, everyone should be a maker! But not all individuals believe that they have the means and the knowledge to create what they want. To those, Dale Dougherty would answer: “Just start doing something, you have the means, you have the ability(…) Use the simplest materials that are around you(….) Look for other people doing it(….) And I think, you will find some inspiration once you start to meet other people. They will help you learn and shape your direction. Practically, you can find makers at fab labs and workshops, go there and find out what people are doing there. The important things is: start inside yourself, you are good enough to do it, you don’t need to be trained for four years at school(…), you can do something right away.“

So, what will you be creating?

 

Matteo DARNET

Picking Up Trash, a Simple Gesture That Can Have a Huge Impact

11A – Opening Plenary of the 13th Edition: EGO IMPERIUM, I Have the Power to Change the World

 

Face to face with Heidi Solba

 

 

Heidi Solba is a protective person who is today the president of Let’s Do It! World, an organization dedicated to environmental protection and dealing more specifically with the human’s waste. She is also  the initiator of the World Cleanup Day, a project born in 2018. The World Cleanup Day happens on a 24-hour period, where people gather to pick up trash across the globe.

This year’s edition took place on September 21, started from Fiji and crossed all the time-zones to end up in Hawaii. Over 20 million individuals were involved in 180 countries to collect trash. Much caffeine must have been needed for her on that day : “I was awake for 36 hours during the World Cleanup Day. I was in tears when I received all the photos and videos of the event and realized the fellowship existing across the world.”

 © Maxime Dufour Photographies

A trying day for her that was filled by many emotions and hope for the future. After a second edition that was even more successful than the first one, Let’s Do It! World’s president is very ambitious for the years to come. She is already preparing herself for the next edition and wants even bigger scores. Her team hopes to reach implication numbers that go from 5 to 10% of the national populations.

Even though they claim themselves as an apolitical organization, Let’s Do It! World is starting to work more and more with governments to make things move. They also have strong confidence in local waste centrals and smaller organizations. Heidi, perfectly fitted in the Ego Imperium theme, believes that anyone can make a difference. Every gesture counts, there is no action that has no impact. “We believe that small, big or great ideas can make the change in the world.” Everyone is responsible for the climate change and anyone can take action and have a positive impact. She trusts the youth and perceives the newer generations as the change-makers. They are the ones that consume massively ,but are most importantly the ones that can reduce their consumption and be the essence of alternative ideas and actions. 

A sentence in her speech caught my attention: “Positive energy is attractive to positive energy.” What did she mean by that?

Heidi is convinced that the World Cleanup Day acts like a virus. A positive virus that will spread itself across the planet. Acting as a role model shapes the personal behaviors and will also influence other people’s actions over time. Small actions can create huge virtuous cycles. She cherishes the idea that a person participating to the World Cleanup Day will never be littering again. 

Heidi engages herself to keep on being dedicated to the World Cleanup Day. She desires to expand the concept in as many countries as possible and carries a very optimistic view on the “positive virus”.

 

Logan GUM
@GumLogan

"It's time to get practical"

11A – Opening Plenary of the 13th Edition: EGO IMPERIUM, I Have the Power to Change the World

 

“It’s time to get practical.” — Philippe Vasseur

Ego Imperium. I have the power. The opening plenary of the World Forum for a Responsible Economy tells a story. It relates how I, how we, how they can make a difference today and tomorrow in a world where global issues seem far too remote for one to tackle individually.

 

© Maxime Dufour Photographies

 

Change yourself before you change the world

“Deep down inside your heart and head, you want to change the world.” Bertrand Piccard, psychiatrist, world-record setter and a guest to the 2019 edition of the World Forum for a Responsible Economy started his talk with this simple yet powerful quote. It is a child’s dream in grown minds that none of us could give up. It does not matter how deep it is buried inside us, it is still there, waiting. Bertrand Piccard gives a compelling speech aimed at all of us as individuals. The very idea of changing the world might seem crazy. It might seem impossible. It inspires fear, fear to step out of our comfort zone, of our linear paths and careers. But we have to try. The man standing before our eyes has been in our stead. He tried, he failed, he tried again and eventually succeeded. Moving forward requires the boldness to go against people’s expectations, to be ready to fail, and to learn. The speech ends with an inspiring video clip that sums up Mr. Piccard’s career, from the stuttering beginnings to a kid’s dream come true. His individual inspiration and dedication finally developed into a global call for hope in new energies. If he did it, why can’t we?

 

1+1=3, the strength of positive collective action

Individual changes of mindset are a first step toward collective action. It is our story and we all have the opportunity to write it. On the stage, Heidi Solba, the leader of Let’s Do It! World, the organization in charge of the World Cleanup Day, and Dale Dougherty, president of Make: Community and organizer of Maker Faire, have exalting stories. They too, started by themselves to eventually reach more and more people throughout the planet. Their positive collective action both come from individuals adding up their singularities: it resulted in sets of matching and clashing interests that are the core of global movements. Bertrand Piccard emphasized how important it is that people with antithetical perceptions be allowed to discuss and create a third way. This is how, the 21 September 2019, 20.1 million people gathered throughout 180 countries for the World Cleanup Day. This is how, in 48 different countries, hundreds thousand people gathered in 200 Maker Faires to share kids' dream and turn them into reality. Beyond helping our planet by picking up waste at an unprecedented scale, beyond creating milestones in renewable energies, those collective projects bring back positive social interactions into our lives. “We want to feel good by doing good.”

 

The Egothon: what is my commitment?

Now, what is your commitment? How will you contribute to building a better working world? The essence of the 2019 World Forum for a Responsible Economy is conveyed by the Egothon. It is a call to get practical. Jean-Pierre Letartre, president of Réseau Alliances and the World Forum takes the first step. He decided to buy an electric bike instead of a second car to move around town. Philippe Vasseur, president of Mission rev3 commits to get involved in the local elections campaign in the Hauts-de-France so that rev3 measures become widespread. Heidi Solba commits to spreading her movement, “to be bold and to get bolder”. Bertrand Piccard commits to put forward 1,000 profitable solutions to preserve the environment. It is hard to emphasize enough how important this event is. It highlights each singular commitment to making the world a better working place and demonstrates that you are not alone in trying to disrupt the status quo. It should be a call to action for everyone. 

“So, let’s do it!”

 

Martin DAMBRICOURT
@martindamb

5 reasons why you should attend the World Forum 2019

Every year since 2007, the World Forum for a Responsible Economy invites speakers from all over the world to come share their ideas and present new and more sustainable economic models to encourage entrepreneurs to get involved in a responsible economy.

The World Forum is a fantastic meeting that raised the issue of social business and now the region has declared they want to get involved. This is amazing that the North region wants to be fully commited to the social business idea and take leadership on it. It is inspiring not only for France but for the whole world.

Pr. Muhammad Yunus, Nobel Peace Prize laureate, Bangladesh.

 

 

Here are 5 reasons why you should attend the World Forum 2019!

 

01. To bring about corporate change

The World Forum is an active driving force in the innovation process of the companies. It shows companies managers new perspectives and makes them discover more sustainable economic models thanks to the topics dealt with, the speakers and the way all the sessions are conducted.

 

02. To connect with the region

The World Forum launches, boosts and supports projects in the Hauts-de-France region. It participates in mobilizing regional actors who are absolutely essential when working on big projects.

In 2012, rev3, encouraged by Jeremy Rifkin, turned the Hauts-de-France into a pilot region for economic change. In 2014, SoBizHub was created thanks to Muhammad Yunus, integrating the region into the global movement of social business. In 2018, with B Corp, the World Forum made Réseau Alliances the relay for regional companies that wish to set up a responsible economy.

 

03. To benefit from 25 years of expertise

For 25 years, Réseau Alliances has been uniting 350 companies committed to a responsible economy from the Hauts-de-France region and helping them carry through their CSR projects. Réseau Alliances is trying to meet the companies’ expectations and answer their concerns thanks to its expertise during the World Forum and all throughout the year.

 

04. To hear speakers from all over the world

Thanks to the work of 50 partners spread around the world, many experts come to the World Forum to present their ideas and projects. We are also inviting stakeholders of all kind, CEOs from big companies or innovating entrepreneurs, from all around the world to come share the success of their commitment to a responsible economy.

 

05. To let your voice be heard

We have at heart to make the World Forum a collaborative event. For that reason, we make sure every year that all our stakeholders have a say in the organization of the event. Moreover, all our sessions are conducted so that the audience gets to participate, talk and share ideas during three days.

 

EGO IMPERIUM—I have the power to change the world

In 2019, the World Forum for a Responsible Economy returns for its 13th edition.

The World Forum is an annual event for the entrepreneurs who are interested in CSR. During the last 12 years, it showed through practical examples that the economic performance could be improved by an approach more respectful of both human beings and the environment.

The World Forum’s purpose is also to get regional economic stakeholders involved and to help develop great projects like the Third Industrial Revolution with Jeremy Rifkin or SoBizHub with Muhammad Yunus.

Commitment” is the keyword of this 13th edition.

Because we are convinced that change depends on the individual, we will give you during these 3 days all the keys to help you reveal your power to change the world.

I have the power
to change the world

15-16-17 October 2019 in Lille

Come meet the economic stakeholders of the ecological and social transition, attend practice workshops and conferences to reveai your power.

I have the power to work differently.
I have the power to change the way I’m doing business.
I have the power to reduce my environmental impact.
I have the power to consume locally.
I have the power to move differently.
I have the power to act for my city.
I have the power to hire differently.
I have the power to join an association.
I have the power to promote well-being at work.
I have the power to teach my skills to others.

I have the power...to change the world!

 

 


 

 

Keep up with the latest news about the event,
the program and all the speakers on our website.

Registration opens at the end of August

 

 


 

 

The first headliners of this 13th edition

 

Heidi Solba 03 e1519139399386 Heidi SOLBA | Let’s Do It! World (Estonia)

World representative and spokesperson for the World Cleanup Day, a project carried out by Let’s Do It! World.

AVT Bertrand Piccard 6382

Bertrand PICCARD | Solar Impulse (Switzerland)

Bertrand Piccard is the first one to have flown a plane without fuel. He wants to raise public awareness and encourage political action in favor of clean technologies.

dougherty

Dale DOUGHERTY | Maker Faire (United States)

Founder of Maker Media and Maker Faire, Dale Dougherty is also considered as the father of the Maker Movement—a movement which comes from DIY culture.

34A – “Act where we live, where we want and where we can”

Thursday 16:30. The time to put an end to the 12th edition of the World Forum has come. Three days during which the “super local” has dominated discussions and minds. To close this 2018 edition, Philippe Vasseur had invited a special guest: the ecologist, photographer, reporter and film producer Yann Arthus Bertrand. The closing plenary session began with the original soundtrack of “Home”, a movie realized by the latter. We can already feel the atmosphere changing.

We can all be “super-local”

Michael Shuman is the first one to take the stage: “Look, up in the sky! It’s a bird! It’s a plane! No, it’s Super-local man!” His entrance is a success: people are laughing. The co-founder of BALLE wanted to give a message to everyone in the room: we can all be super-local man and super-local woman. But for this, we have to answer to seven questions. How to be a good resident, a local consumer, an ambitious investor, a better entrepreneur, how to measure the social business, create an international partnership and be a global citizen? “If you answer to these seven questions, you will be magnificent”. A message of hope: for Michael Shuman, “everything we do is significant”.

The international is local

A hope which is supported by photos from all over the world. A gift for Yann Arthus Bertrand, which is transformed in something optimistic in the room. We are seeing people helping each other after a deadly fire in Chili, a woman getting back returnable bottles: an example of circular economy at a local level. In Melbourne, there is a movement of arrangement of urban spaces; in La Baie de la Canche a development policy is going well since 2009 as people can only travel by feet or bicycle. In India, we can see a farmer benefiting from a program for improving the productivity of local producers. People in other countries are doing “super-local”: all these actions are possible at a local level. Now, we have to take example and put in practice what we heard during those three days to do something bigger at a national and international level.

“Only love will change the world”

A picture of trees making a heart appeared on the screens. Yann Arthus Bertrand is taking place on the stage. He started by telling us the story of his life: how he became a photographer and reporter, how all the things he has seen made him loving the nature, the people and more generally the planet. He reminded us important numbers: when he began to study lions, there were 400 000, now they are less than 20 000. Elephants were 20 million at the beginning of the last century, now they are only 350 000 to live on earth: “the time we are talking now, two elephants are died”. A picture of the Kilimanjaro without snow on its top: “The Kilimanjaro’s eternal snow, no comments”. The military budget of the world is 1 800 billiard of dollars per year: “do you imagine what we could do with this budget?” asked the photographer. Yes, maybe we could save the planet. Then, he told us one thing that most people didn’t realize: fossil fuel is the first cause of climate change, but in the COP 21 report, there no mention of fossil fuel at all. “There is a kind of hypocrisy in politician discourses today”.

All these facts came with beautiful pictures. “The worst source of pollution becomes graphic and something beautiful to photograph” remarked the photographer sadly. Now Yann Arthus Bertrand had the attention of everyone in the room.

After this, it is the movie maker who stood. He decided to play some extracts from his film “Human”. The session took another dimension at this moment.

The video began with the intervention of the ancient Uruguayan president José Mujica, who spent 10 years of his life in a hole, including seven without reading one book. “That left me time to think. And this is what I discovered: life is one thing money can’t buy.” With this extract, Yann Arthus Betrand wanted to pass a message: we, as representing the whole society, have to change in order to live better. We have to be more responsible.

With the second video, Yann Arthus Bertrand decided to point the politicians directly. “Who is going to help us? The politicians? My children are dying!” is exclaiming a woman living in extreme poverty. The atmosphere is becoming grave and people in the audience are realizing how lucky they are to sit here. Misery is everywhere around us, but we are pretending not seeing it.

And that is when the ecologist decided to play an extract of his next film called “woman” that the emotion attained its paroxysm. Some people in the audience are crying in silence when hearing the story of this French woman who has been sexually aggressed and hit by a man almost ten years ago. We can clearly see that she is still destroyed by what happened to her.

The video stopped. A moment of silence is spreading in the room. Then the French ecologist, still in tears, spoke: “being ecologist, this is loving the trees, but also loving people. Only love will change the world.”

The public stood and applauded for a long time, with a lot of emotion.

The 12th edition of the World Forum closed on the words of Philippe Vasseur: “act where we live, where we want and where we can”. There is still hope in this world, but we have to wake up now.