Made in local

Considered confidential for a long time, the "made in local" label is now all the rage, not only among political leaders but for consumers and producers as well. What determines success in both the products and accompanying communication? Which pitfalls need to be avoided.

Click on the names of the speakers below to learn more about them: their biography, their bibliography, their contributions to the theme of the year…
Edition 2013
TooltipFormat CSR Lab
From 17h00 to 18h30
Lille – Lille - Nouveau Siècle - salle A
Privilégier le maintien et/ou le développement de l’emploi local