Consumer's incentive: push for a change in behavior ?

Sustainable consumption has become one of society's main preoccupations.
Shorter distribution channels, responsible consumption, rise of the consumer-actor, resource reuse centers, collaborative economy: these behavioral trends are shaping the reality of today's consumption patterns. Involving building awareness, understanding and informing, proposing new ways to purchase an consume and then popularizing them: how can this process be sped up?

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