The Power of Purpose or How to Combine Meaning and Growth

If companies are at least partially responsible today for many of the serious problems affecting our societies, they also have the power to solve them better than anyone else.

By changing their practices and their offer of products or services, of course, but also by modifying their economic model to make it more virtuous, by mobilizing their marketing to change culture, social norms and behaviours, and more fundamentally, by assuming, or even claiming, this role with an ambitious raison d'être.

In the context of the development of the B Corp movement, the promulgation of the Covenant law and the declarations of the head of Black Rock, the time has come for this revolution!

Edition 2019
TooltipFormat Conférence internationale
Date
10/16/2019
Hours
From 09h00 to 10h30
Location
Lille – Théâtre du Nord
Theme
Intégrer la RSE dans la stratégie de l'entreprise