Speaker Pascal SABRIE


Pascal Sabrié is President of HEINEKEN France, the leading brewer and wholesaler in France, with well-known brands such as Heineken, Desperados, Affligem, Pelforth  and Edelweiss.

After graduating from NEOMA Business School, Pascal worked in various commercial and marketing positions for Seita and CPC. He joined HEINEKEN in 1993 as Marketing Director for France. Between 1993 and 2010, he held various positions within the company, including Vice-president of HEINEKEN Entreprise, and took an active part in the growth of the Heineken and Desperados brands on the French market. In July 2010, Pascal was appointed Commercial Director for Western Europe and joined the offices of HEINEKEN International in Amsterdam. Pascal returned to France in December 2011 to take the position of President of HEINEKEN France. Since 2013, Pascal is also President of the French non-profit organization Avec Moderation!, which promotes moderate and responsible drinking.

Office :
Chief Executive Officer France
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