Speaker Carole BRAS


Carole is in charge of the marketing strategy of Herta self-service deli.

In 50 years, the HERTA brand has established itself in the daily life of French people and became the most purchased brand by consumers. With more than a million sold products every day, Herta is presents 8 refrigerators on 10. Herta’s mission is to combine pleasure and balanced diet and assist families in their daily meals. Since 2001, the brand has taken the initiative to create "Herta is committed", an approach aimed at providing guarantees in terms of nutrition, quality, food safety and traceability.

Carole has been in charge of Herta’s CSR strategy for 5 years, and puts all her energy to ensure "Herta is committed" flourishes to all levels of the company.

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Brand director
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